FOR IMMEDIATE RELEASE
Contact: Deb Pollack (t) 805.320.9248
info@drivetowardacure.org
www.drivetowardacure.org
DRIVE TOWARD A CURE – NEW MOVEMENT TAKES HOLIDAY SPIN
All Roads Lead to Supporting Parkinson’s Disease Through California-Based Charity Drive –
Limited Holiday Discounts Increase the Joy of Giving
LOS ANGELES – December 16, 2017 – – For car aficionados hoping to enjoy the gifts of the season well into the 2017 year, Drive Toward a Cure is taking advantage of the holiday timeframe and offering a limited holiday discount for the April 28-30, 2017 weekend lifestyle charity event. During the current holiday period through January 10th, use promo code HOL200 for a $200 discount off registration at https://www.drivetowardacure.org/california-adventure-2017/ .
The inaugural California Adventure combines two simultaneous spirited drives along portions of the most scenic and challenging driving roads in California, while gaining unparalleled viewing access to some of the world’s most prized car collections — all leading into a weekend of luxury receptions, wine tasting and friendly driving competition within the Paso Robles wine region.
The newest rally event to emerge within the automotive field, Drive Toward a Cure is a not-for-profit rally teaming cars and camaraderie for a weekend of driving pleasure while raising funds to support the challenges of Parkinson’s Disease. Two globally renowned automotive museums – – the Blackhawk Museum in Danville, Calif., and the Petersen Museum in Los Angeles – – will be the starting points for what is set to become a new movement in philanthropic activities.
“The holidays are a perfect time for giving to a cause,” said Deb Pollack, founder of Drive Toward a Cure and publicist for luxury boutique brand and restoration shop Singer Vehicle Design. “Unfortunately, diseases like Parkinson’s don’t take time off for holidays, so we’re offering an incentive for entrants to sign up during this timeframe and feel good about contributing to a cause while giving themselves a gift they too will enjoy come the spring.”
With a goal to elevate the cause through a dynamic driving experience that encourages participation for all levels of car enthusiasts, Drive Toward a Cure has created an opportunity to broaden Parkinson’s awareness to those that participate within the car world through their lifestyle choices – as well as opening doors throughout the entire automotive industry.
Additional private car collections will be exclusively available to participants for viewing, while the overall rally event will be an interactive adventure for driver and navigator. Participants will follow a thoughtfully planned route through beautiful California backroads and byways as well as have the chance to take part in the organization’s signature ‘special stage’ driving tests, providing an opportunity to have fun, explore their car’s limits and indulge in a bit of competition within a controlled, safe environment.
Pollack noted that sponsors and partners, including Hagerty and Gotham Dream Cars, have come on board to show their support for Parkinson’s Disease while also offering their services to participants. Surpassing its event sponsorship, Hagerty will make “Hagerty Plus” Roadside Assistance services available to all entrants throughout the weekend, should a need arise. LA-based Gotham Dream Cars will be contributing a donation of 10 percent of fees received for each exotic/luxury car rental partaking within the weekend adventure.
Registration for the April event is open at www.drivetowardacure.org , with plans for additional fundraising drive programs to be scheduled in the United States and Europe later during 2017. Donations can be made online as well as sponsorship opportunities. All donations of $500 or more gain recognition as a “Friend of Drive Toward a Cure,” entitling each such donor to have their name or logo and URL on the website for one year.
Current Drive Toward a Cure sponsors, partners, Friends and supporters include Hagerty, BRM Chronographs, Gotham Dream Cars, Blackhawk Museum, Petersen Museum, Sports Car Market Magazine, Intelliga Communications, and The Event Designs Company (formerly known as Rally Race).
About Drive Toward a Cure:
The Drive Toward a Cure program pursues an alternative to the numerous ‘for profit’ rally driving programs through the creation of events that team cars and camaraderie to raise funds in support of the challenges of Parkinson’s Disease, benefiting research and patient care. The premiere California Adventure event has been carefully designed to provide a premium experience while raising much-needed funds to continue the search for a cure. Our beneficiaries are The Michael J. Fox Foundation and The Parkinson’s Institute and Clinical Center. For donations, sponsorship and event registration, please visit www.drivetowardacure.org.
About Parkinson’s Disease:
Parkinson’s disease (PD) is a chronic and progressive movement disorder, meaning that physical symptoms continue and worsen over time. Nearly one million people in the US are living with Parkinson’s disease. The cause is unknown, and although there is presently no cure, there are treatment options such as medication and surgery to manage its symptoms.
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