FOR IMMEDIATE RELEASE
Contact: Deb Pollack (t) 805.320.9248
info@drivetowardacure.org
www.drivetowardacure.org
DRIVE TOWARD A CURE OPENS REGISTRATION FOR 2018 ‘CALIFORNIA ADVENTURE’
Non-Profit’s Signature Event Takes Cars and Camaraderie to An All-New Level
LOS ANGELES, CA — November 7, 2017 — The third Drive Toward a Cure event is set to raise the bar as the non-profit charitable organization opens registration for its third multi-day luxury drive. After raising more than $50,000 for Parkinson’s Disease research and patient care during the 2017 calendar year, the program returns to California in the spring of 2018. The 2nd annual “California Adventure“ will be held May 3-6, 2018, with simultaneous drives from the Monterey region and Southern California coming together at the famed Alisal Guest Ranch and Resort in Santa Barbara wine country.
The 2018 charitable program includes a four-day/three-night gathering that blends cars and camaraderie within a bucolic resort setting, known for more than 70 years of luxurious relaxation, working ranch experiences, and a scenic retreat atmosphere that has been enjoyed by celebrities, families and those seeking a bit of peaceful nostalgia within nature’s best environment.
Two successful events during 2017 have earned rave reviews from past participants and media, all hoping to partake again. With an anticipated entry list of 40 vehicles ranging from vintage and luxury/exotics to daily drivers, Drive Toward a Cure will return to its California beginnings to create an all-new driving experience along some of the best back roads in the nation, complemented by stops at private motoring collections rarely seen by the public.
According to Deb Pollack, founder of Drive Toward a Cure, the organization has already established a reputation for creating events that are considered so much more than just a rally. “We wanted to build a meaningful movement that included passionate enthusiasts taking on a journey of roads less traveled — yet contributing to a cause for which we hope a cure will eventually be found. Our goal is to build awareness and help fund the research that will find that cure faster. Our grants to the Parkinson’s Institute and Clinical Center in Sunnyvale, where research and patient care go hand-in-hand, have the added benefit of supporting those living with Parkinson’s right now.”
Ms. Pollack has been involved in teaming cars and camaraderie to support Parkinson’s for the past decade, after losing her mother to its challenges in 2006. “Teaming the passion of spirited driving with an important cause, among an audience of car aficionados, seemed like a perfect way to spread our message through a very involved community,” said Pollack. “My personal vision was to create a groundswell within the automotive family – a group that is social and emotional when it comes to cars – and engage them in exciting programs in which they’d enjoy partaking – doing what car lovers relish the most and raising funds at the same time.”
The 2018 California Adventure will explore some of the State’s most beautiful topography and will include a timed “special stage” driving test. Though driving is at the heart of the program, plenty of time will be set aside to enjoy equal pleasures within the Alisal’s unique ranch setting and resort amenities. Participants will even have a choice of a morning hayride or horseback riding to one of the outdoor morning gatherings.
To register, please view: www.drivetowardacure.org/california-adventure-2018.
Having been in the car industry for several decades, Ms. Pollack has had the chance to experience the joy of relationships built from memories on the road. “For me, there continues to be nothing more gratifying than reaping the rewards of these connections to support those that are challenged,” Pollack continued. “My personal goal is to keep growing our organization and its widespread reach until we can find that cure for Parkinson’s.”
As the Drive Toward a Cure program grows within the automotive community and beyond, all levels of car enthusiasts are encouraged to join through participation and/or donation. Those seeking more information can visit www.drivetowardacure.org as well as view our videos at: www.drivetowardacure.org/about-parkinsons-disease.
About Drive Toward a Cure:
The Drive Toward a Cure program pursues an alternative to the numerous ‘for profit’ rally driving programs through the creation of events that team cars and camaraderie to raise funds in support of the challenges of Parkinson’s Disease, benefiting research and patient care. Drive Toward a Cure events are carefully designed to provide a premium experience while raising much-needed funds to continue the search for a cure, through beneficiaries The Michael J. Fox Foundation and The Parkinson’s Institute and Clinical Center. For donations, sponsorship and event registration, please visit www.drivetowardacure.org
About Parkinson’s Disease:
Parkinson’s Disease (PD) is a chronic and progressive movement disorder, meaning that physical symptoms continue and worsen over time. Nearly one million people in the US are living with Parkinson’s disease. The cause is unknown, and although there is presently no cure, there are treatment options such as medication and surgery to manage its symptoms.
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